Your First Website Client
The practical guide to building better websites, finding clients and turning your skills into a business.
For beginners who can build basic WordPress pages and want a complete process for offering, selling and delivering a small business website.
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Written for people at the very start
It’s for you if…
- You can build basic pages in WordPress, or are learning to
- You haven’t sold a website yet, or sold one without a clear process
- You’d rather follow a written plan than piece it together from videos
- You want to be honest with clients about what you can and can’t do
It’s not for you if…
- You want a click-by-click Bricks or WordPress software course
- You’re looking for a promise of clients or income — this book doesn’t make one
- You already run an established web design business
Four parts, 40 short chapters
Read Parts I and II while you build a demo website. Use Part III to start appropriate conversations, and Part IV once you have a project. Every chapter ends with a key idea, an action step and a common mistake to avoid.
Part I — Build better websites
- 01Think like a business
- 02Plan before you build
- 03Structure a business website
- 04Build a small design system
- 05Make the website work on smaller screens
- 06Help visitors take the next step
- 07Earn trust with real evidence
- 08Improve performance deliberately
- 09Give search engines a clear foundation
- 10Test before you ask for approval
Part II — Turn your skill into a service
- 11Choose a first market
- 12Describe the right first customer
- 13Create an offer people can understand
- 14Price the whole job
- 15Agree payment and responsibilities
- 16Build a portfolio before client work
- 17Choose hosting you can support
- 18Offer recurring care responsibly
Part III — Get your first client
- 19Find businesses with a relevant need
- 20Qualify before you pitch
- 21Reach out without spamming
- 22Make the first meeting easy to accept
- 23Run a useful discovery call
- 24Present a solution tied to the problem
- 25Understand price objections
- 26Follow up with restraint
- 27Protect existing SEO before rebuilding
- 28Close with a clear agreement
Part IV — Deliver like a professional
- 29Onboard the client
- 30Collect and verify content
- 31Approve the homepage direction first
- 32Build in a controlled order
- 33Keep communication useful
- 34Separate revisions from new scope
- 35Protect access and recovery
- 36Review the complete website
- 37Launch with a recovery plan
- 38Hand over a usable website
- 39Deliver the monthly care you sold
- 40Ask for honest feedback and improve
The 30-Day First Client Challenge
A day-by-day plan that turns the chapters into concrete outputs, with a checkpoint at the end of each week. Its aim is to put you in a position to find a suitable first client — not to guarantee one by day 30.
- Week 1 — Build a credible demonstration
- Week 2 — Prepare a service you can deliver
- Week 3 — Start appropriate conversations
- Week 4 — Move suitable work towards an agreement
Take longer when your skills or schedule need it. The outputs matter more than a perfect streak.
“When I developed the ideas behind this book, I had not yet closed my own website clients. Contacting and selling felt less familiar than building. You deserve to know that before reading any business advice here.”
ZJC
Author, from the opening of the book
That’s why the book labels its advice: what comes from the author’s own experience, what is a plan to test, and what is researched guidance with numbered sources. Fictional examples and illustrative prices are marked as such.
Website Business Toolkit
The editable workbook that goes with the guide. The chapters point to it whenever there’s something to fill in, so you can duplicate a sheet for each project instead of starting from a blank page.
- Website planning sheet
- Content and evidence checklist
- Pricing worksheet
- Prospect and outreach record
- Discovery call notes
- Proposal template
- Contract discussion checklist
- Kickoff and project control
- Access and ownership register
- SEO migration map
- Testing and client approval
- Launch checklist
- Scope change record
- Handover and offboarding record
- Monthly care report
- Project review and next client
Editable Word document + printable PDF (42 pages). Only available in the bundle.
Choose your edition
One-time payment. Instant download straight after checkout.
The guide
- Your First Website Client (PDF, 53 pages)
- 40 chapters in four parts
- The 30-Day First Client Challenge
- Instant download
Guide + Toolkit
- Everything in the guide
- Website Business Toolkit (PDF, 42 pages)
- Editable Word version of every sheet
- Instant download
Prices include VAT for your country. Because this is a digital download, see our refund and withdrawal policy before you buy.
Frequently asked
What format are the files?
The guide is a PDF that works on any phone, tablet or computer. The toolkit in the bundle comes as a PDF and as an editable Word document (.docx), which opens in Word, Google Docs, Pages or LibreOffice.
How do I get the files?
Straight after payment you’ll see download links on the order confirmation page, and you’ll receive them by email too.
Do I need Bricks Builder?
The building chapters use WordPress and Bricks as their examples. The chapters on planning, pricing, selling and delivery apply whichever tools you use.
Will this book get me clients?
No book can promise that, and this one doesn’t. It gives you a process, templates and a 30-day plan. What happens next depends on your skills, your market and the work you put in.
Can I get a refund?
This is a digital download. At checkout you ask for immediate access, and the 14-day right of withdrawal ends once the download starts. If a file is damaged or won’t open, contact us and we’ll sort it out.
Is VAT included?
Yes. Prices include VAT, calculated for your country at checkout.
How current is it?
This is the first edition, published in October 2026, with sources checked on 5 October 2026. Legal examples use Dutch and EU sources, so check the rules where you live.
Start with a clear plan
Get the guide on its own, or with the toolkit to use on every project.